- 30 (0.25 EFTS)
- This course of study provides students with an enhanced capability to examine advanced marketing theory and practice within eight core contexts; consumer, business to business, services, anti-consumption, sustainability, Maori and the Pacific, technology mediated, and socially mediated. Students will critically examine the proposition that to strategically understand and apply marketing, they should have a holistic perspective that envelops the eight core contexts.
- Pre-requisites / Co-requisites:
- There are no classes on public holidays.
You need to attend all sessions of this class as listed below.
|From – To||Session||Day||Time||Campus (Room)|
|28 Feb 18 - 11 Apr 18||Lecture||Wednesday||16:30 - 20:30||Mt Albert (182-1003)|
|2 May 18 - 6 Jun 18||Lecture||Wednesday||16:30 - 20:30||Mt Albert (182-1003)|