Buyer Behaviour (BSNS6372)

Level: 
6
Credits: 
15 (0.125 EFTS)
Compulsory: 
No
Aim: 
To enable students to critically evaluate the issues and processes related to the major psychological and sociological elements which influence both individual and group buying behaviours.
Pre-requisites / Co-requisites: 
Students must be admitted to Bach of Bus or GDip in Bus to enrol in this course. BBus:Prereq:BSNS5340 or APMG5340. Restriction:APMG6372. GDB: Prereq: BSNS5340 or APMG5340. Restriction: APMG6372.
Topics include: 

Models of buyer behaviour and their applications to marketing and advertising, consumer involvement, internal psycho-social influencers, external psycho-social influencers, group processes, and marketing applications.
Timetable: 
Choose your class for this course from the option(s) below. You will need to attend all the sessions in that class to complete the course. Where more than one class number is shown, choose one of them and attend all sessions within that class number. (Note: If a class is held in different locations at the same time, you only need to attend all the sessions in one of the locations.)
There are no classes on public holidays.

Class: 5210

You need to attend all sessions of this class as listed below.

From – ToSessionDayTimeCampus (Room)
24 Jul 18 - 25 Sep 18 LectureTuesday13:00 - 16:00 Mt Albert (180-2045)
16 Oct 18 - 20 Nov 18 LectureTuesday13:00 - 16:00 Mt Albert (180-2045)

Class: 5336

You need to attend all sessions of this class as listed below.

From – ToSessionDayTimeCampus (Room)
25 Jul 17 - 26 Sep 17 LectureTuesday13:00 - 16:00 Mt Albert (182-2003)
17 Oct 17 - 7 Nov 17 LectureTuesday13:00 - 16:00 Mt Albert (182-2003)
Note: This course is offered as part of Bachelor of Business (Accountancy), Bachelor of Business (Finance), Bachelor of Business (Management), Bachelor of Business (Marketing).

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