Making your voice heard on the internet is no easy feat but two Unitec students have shown they’ve got the goods to get attention.
Bronwyn Hughes and Victor Li won the recent New Zealand version of the Google Online Marketing Challenge, topping a pool of 100 entrants from around New Zealand. For their winning efforts the pair will travel to Google’s Australian headquarters in Sydney to spend time working alongside the experts.
The pair are on Unitec’s Google Certified course, an AdWords and Analytics programme co-taught by Unitec and Google. For the course students were required to produce a series of campaigns for real companies using Google online marketing tools. Their final campaign was part of the nationwide competition.
“For the Google challenge we had to find a company and were able to use our own if we had one,” Hughes says. “I have a hobby yoga business called On the Mat so we used that.”
The pair had to write Google ads and then track the activity on Hughes’ website onthemat.co.nz, especially the browsers becoming customers.
“We had to track conversion, someone actually booking to come to a class. My business is really tiny but I’ve seen more people come along since the campaign.”
AdWords uses key words people might use to search when they’re looking for a particular business. “You try make it as relevant as possible so you appear to the right people looking for your service - that’s what it’s all about really.”
Li says the win can be attributed to the duo using many of the tools available in Google AdWords.
“We used everything we were taught, the best practice, but it was still unexpected to win,” he says. “There were a lot of great campaigns.”