A shortage of people fully trained in the use of Google marketing tools has led to the creation of a new course to be delivered at Unitec.
To help fill the skill gap Google staff will this year co-teach a course with a focus on Google AdWords and Google Analytics, which are increasingly used in digital marketing.
The level 7 Google Certified will be open to full time students or industry practitioners looking to advance their careers. Delivered by the department of Management and Marketing in the Faculty of Creative Industry and Business it will be open to people from a range of disciplines, including marketing, computing and design.
Unitec digital marketing lecturer Patrick Dodd says there is huge demand within the private sector for people trained and qualified in Google AdWords and Analytics but a lack of people able to effectively utilise the products.
“There are 300 jobs around New Zealand and if we had the graduates with the certification we could place them today,” Dodd says.
“AdWords has proven to be really effective and businesses are starting to realise that. The opportunity to receive training on AdWords by Google staff here in Auckland is an unprecedented one for people who want to master this increasingly valuable tool.”
The course will run over semester two and will give students the opportunity to work with real clients and budgets while competing in a New Zealand version of Google’s global Online Marketing Challenge.
Over six weeks those enrolled will work in teams to design and implement a marketing campaign for a Kiwi company or not-for-profit organisation using Google AdWords. There will be a focus on small and medium enterprises and the team that achieves the best results for its client will win a trip to Google’s Mountain View, California headquarters.
“The experience gained from this will be fantastic,” Dodd says. “It’s exciting, with the resources Google has available they will pull out all the stops.
“To be taught by an actual Google staffer and work alongside real companies for a whole semester, with the possibility of a trip to Google HQ thrown in, will really give students an edge.”
Dodd says those who are accepted onto the course and succeed should find themselves “on a list that means you will have a job”.