Unitec celebrates Auckland and those who made it with new campaign
27 August 2012
Today, Aucklanders are being asked to rise up and celebrate their city, as Unitec Institute of Technology launches its new campaign entitled “We make the people who make it”.
The campaign highlights the achievements of Unitec graduates within the trade industries and the role they have played in making Auckland into the city it is today.
With the growing sense of pride Aucklanders feel for their city, and an increasingly positive view of Auckland at an international level, including Auckland’s recent placement as the 10th most liveable city in the world, this campaign recognises the people who helped make it so.
The campaign focuses on ‘heroing’ the people who helped shape Auckland into the city it is today. The TVC, marks the cornerstone of the campaign and depicts people who have worked on key Auckland landmarks, and the roles they played in the creation of these auspicious buildings.
Executive Dean of Unitec’s Faculty of Technology and Built Environment, Graham Hodge, highlighted that career options within these areas are vital to the creation of Auckland’s future.
“We have a major skills shortage in NZ; with the Christchurch rebuild and the super city projects in Auckland, there has been a significant increase in demand for qualified trades-people, technicians and managers.”
“This steady stream of employment opportunity means that students are able to embark on a great career path towards well-paying jobs, often with the prospect of self-employment, and the opportunity to influence the future of Auckland City. After all, they will be the ones who will be living in the Auckland of the future“, he said.
The campaign will roll out across a number of different platforms, including Cinema, Outdoor, Online and an innovative GPS-activated audio-video tour on City LINK Buses.
Part of the campaign’s digital strategy will focus around a Google Maps application, which enables people who have worked on buildings in Auckland, and around the world to mark the spot and detail their involvement. As the campaign progresses, this application will become a highlighted component of the digital activity.
The distinctive soundtrack for the campaign was written and performed by Auckland artist Loui The ZU and can be downloaded for free via a text to download application imbedded in the TVC or by visiting www.unitec.ac.nz/makeit
TO VIEW THE TVC, OUTDOOR CAMPAIGN OR DOWNLOAD THE TRACK, VISIT WWW.UNITEC.AC.NZ/MAKEIT
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